Mobi724 subsidiary signs marketing deal with Kia
2017-11-30 11:32 ET – News Release
Mr. Marcel Vienneau reports
MOBI724 GLOBAL SOLUTIONS INC.’S WHOLLY OWNED SUBSIDIARY IQ7/24 INC. SIGNS AN AGREEMENT WITH KIA CANADA TO MODERNIZE ITS LOYALTY/DIGITAL MARKETING PLATFORM
MOBI724 Global Solutions Inc.’s iQ724 Inc., a wholly owned subsidiary of MOBI724, has signed an agreement with Kia Canada Inc. to modernize Kia’s loyalty platform and convert its network of 200 dealerships to a virtual terminal for the issuance and redemption of loyalty points. iQ7/24 has operated KIA’s loyalty program during the last eight years managing over 300,000 members through a First-in-Class points system and offer/reward redemption process. This redesign of the program will eliminate the need for a physical loyalty card and include a business intelligence engine directly integrated with real-time dashboards.
“It is a privilege for our team to continue to have the opportunity to work with a leading brand such as KIA. The fact that KIA has asked us to redesign their loyalty program so as to implement our modern fully integrated suite of loyalty and business intelligence solutions is a testament to KIA’s desire to remain in the forefront of loyalty offerings and solutions,” declared Marcel Vienneau, president of iQ7/24 and chief executive officer of MOBI724.
About Kia Canada Inc.
Kia Canada is a subsidiary of Kia Motors Corp. which was founded in 1999 and sells and services high-quality, class leading vehicles like the Soul, Forte, Optima and Sorento through a network of 190 dealers nationwide. Kia Canada employs 154 people in its Mississauga, Ont., headquarters and four regional offices across Canada, including a state-of-the-art facility in Montreal. Kia’s brand slogan “The Power to Surprise” represents the company’s global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations. For more information about Kia Canada and our products, please visit our media centre.
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