Mark Itwaru and his team at Peeks Social Ltd. (TSX VENTURE: PEEK) (OTCQB: KEEKF) continue to make big steps forward. Today the company announced a multi-year deal with the Toronto Caribbean Carnival. The carnival will be celebrating its 50th anniversary this year. Users can live stream this event from the Peeks app. This sets the stage for the company to offer livestreams of other events. This will surely garner many new users.
According to TechTarget.com: Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media. Here are some prominent examples of social media:
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website.
Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices.
Google+ (pronounced Google plus) is Google’s social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project’s slogan is “Real-life sharing rethought for the web.”
Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles. Wikipedia was founded in January of 2001.
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
Reddit is a social news website and forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as “subreddits.” Each subreddit has a specific topic such as technology, politics or music. Reddit site members, also known as, “redditors,” submit content which is then voted upon by other members. The goal is to send well-regarded stories to the top of the site’s main thread page.
Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions. http://whatis.techtarget.com/definition/social-media
There are a multitude of social media networks present. To make a mark, a new entry needs to have its own niche. This is exactly what Peeks present. Peeks is banking on livestreaming that can be monetized as well as an introducing an ‘offerbox’ where someone can sell their products via livestreaming. So far, it seems to be working.
Peeks Announces “The Peeks Toronto Carnival”
TORONTO, ON –(Marketwired – May 23, 2017) – Peeks Social Ltd. (TSX VENTURE: PEEK) (OTCQB: KEEKF) is pleased to announce that it has reached a multi-year agreement with The Toronto Caribbean Carnival (formerly known as The Scotiabank Toronto Caribbean Carnival and colloquially known as Caribana) to be its premier sponsor and to have the full naming rights to the entire Carnival which will be referred to as “The Peeks Toronto Caribbean Carnival”.
The Toronto Caribbean Carnival (the “Carnival”), launched in 1967 as part of Canada’s centennial celebrations, will be celebrating its 50th anniversary this year and remains one of North America’s largest cultural events with tens of millions of fans globally and over one million participants in the annual parade. The Carnival is a four day event that consists of a day-long “Rio Carnival-like” parade adorned with elaborate floats, bands, costume clad revellers, and several peripheral events.
The objectives of the Company are to significantly heighten the profile of the Peeks product to the tens of millions of Carnival fans and to work with both the Festival Management Committee (the “FMC”) and the City of Toronto to elevate the prestige of the event to an internationally acclaimed must attend event. The Company will assist the FMC in our joint objectives of growing and diversifying the attendee base of the Carnival. Peeks will bring its full suite of services to bear for the event, including celebrities, social influencers, advertising sales, payment services, and of course, professional grade multi-camera livestreaming.
“We look forward to working with Peeks to cultivate a new global online audience and to generate new revenues for the many artists, performers, charities, and community groups that participate in the Carnival,” said Denise Herrera-Jackson, CEO of the Festival Management Committee.
“We are excited to be the Named sponsor of the largest cultural event in Canada and one of the largest cultural events in North America. As Peeks is an international service with users in well over 100 countries, it is befitting for us to be the name attached to an inclusive event in the multicultural city of Toronto. It is exciting to have our name known by tens of millions of people worldwide and have the opportunity to demonstrate how Peeks can monetize any major event in a manner that improves the attendance, experience, and economics of any major cultural event such as the Carnival. Fans will be able to view all aspects of the event from preparation to parade day with a unique total 360 immersive event experience,” said Mark Itwaru, Chairman and CEO of Peeks Social Ltd.
The Peeks Toronto Caribbean Carnival will have a dedicated channel on the Peeks network and users can download the free Peeks app to view livestreams of the event. The Peeks app can be downloaded in either the Apple or Google app stores, or by visiting www.peeks.com.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) has reviewed or accepts responsibility for the adequacy or accuracy of this Release.
For further information, please contact:
Peeks Social Ltd.
Chairman & Chief Executive Officer
Mark Itwaru is expected to be presenting an update at the ThinkingNorth.com conference in Toronto on Thursday June 1, 2017. Keeks continues to become a social media phenomena by bringing innovative concepts to its social media platform. Kudos to the team at Peeks. We are all looking forward to see what social influencers and concepts they present next.
Dr. Kal KoTECHa
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